Pearson, the publishing company, has admitted it is suffering the worst slump in advertising since the early 70s, after suffering a sharp drop in income. The drop in revenues at FT Group was the main reason for total Pearson sales falling 3 per cent to £1.81 billion in the first half of 2002. - General release.
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Up to three-quarters of customer data on marketing databases will become useless in the UK on 25 May 2018, according to a new study.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).