The Premier League has threatened to set up its own subscription TV channel if broadcasters do not offer enough money to screen its games when the rights are next sold. - The Observer.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).