REVIEW: Radio Advertising Bureau targeting key industry sectors

The Radio Advertising Bureau is targeting key industry sectors that

underuse radio advertising to encourage them to spend more on the

medium. The Creative Multiplier scheme gives car, breakfast cereal and

alcoholic drink advertisers free research and creative services to make

radio ads provided they spend £500,000 on airtime. - Marketing

Week.



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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).