Review recap: BT, TV Licensing

Campaign's weekly round-up of accounts under review across advertising and media.

BT: Ryan Reynolds stars in TV ads for the brand's internet service
BT: Ryan Reynolds stars in TV ads for the brand's internet service

BT is speaking to agencies about its digital roster, with a brief for user experience and website build. It is unclear whether this will lead to a formal pitch.

Sources told Campaign that BT's procurement team is carrying out a "capability exercise". SapientRazorfish is one of a dozen shops on BT’s digital roster.

TV Licensing is reviewing its direct marketing account, which has been held by Proximity for 15 years. The process is being run by the BBC's procurement team and was published in the Official Journal of the European Union.

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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