Review recap: Carlsberg, Russell & Bromley

Campaign's weekly round-up of live account reviews across advertising and media

Carlsberg: reviewing global media
Carlsberg: reviewing global media

Carlsberg is reviewing its global media planning and buying requirements. The brewer has enlisted Ebiquity to lead the review process and has invited OMD, the incumbent, to repitch.

Russell & Bromley, the 137-year-old shoe retailer, is looking for a digital agency to help grow its ecommerce business. There is no incumbent and Creativebrief is working with Russell & Bromley on the pitch. 

There is yet another mystery brand reviewing its advertising without revealing who they are to agencies (yet). All shops know so far is that it’s a beer brand and The Observatory International is involved. Campaign has already reported on AAR’s mystery booze brand and Hamilton Associates’ hush-hush food business.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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