Review recap: Deutsche Telekom, ITV, EA Sports

Campaign's weekly round-up of account moves across advertising and media.

Carpetright: reviews media
Carpetright: reviews media

Deutsche Telekom has put its estimated €450m (£385m) media-buying account up for pitch as part of a radical review of its broader communications strategy across Europe.

ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service. ISBA is working with ITV on the pitch process. Goodstuff Communications won ITV’s media account in April last year.

EA Sports, the owner of the Fifa computer games, is reviewing its global advertising account. EA Sports has worked with Wieden & Kennedy Amsterdam in the recent past.

Jaguar Land Rover, one of several companies caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.

Campaign understands the review is part of a standard procurement procedure that was planned before The Times' revelations earlier this month. WPP's Mindshare is a long-running media agency for Jaguar Land Rover, having won Land Rover’s UK business in 2000 when the brand was owned by Ford.

Ocado is on the hunt for its first media agency. It is currently meeting shops ahead of drawing up a pitch shortlist. MediaSense is managing the process. The online retailer is planning to create its first TV ad this year as it competes against the big grocers and newer rivals such as Amazon Fresh.

Martell, the 300-year-old cognac brand owned by Pernod Ricard, is reviewing its UK advertising ahead of an above-the-line marketing push. Creativebrief has begun a search for UK agencies on behalf of Martell, which does not currently have an above-the-line partner. 

Carpetright is reviewing its UK media. AAR is handling the pitch process and MediaCom is the incumbent. 

Karmarama has split with Pilgrim's Choice owner Ornua Foods after the agency picked up Mondelez's Philadelphia ad account last month. It is understood Ornua Foods will soon kick off a process for finding a new advertising agency.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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