Review recap: Domino's, King and Dairy UK

Campaign's weekly round-up of live account reviews across advertising and media.

Domino's: Iris will not repitch for the ad business
Domino's: Iris will not repitch for the ad business

Pizza chain Domino’s is reviewing its above-the-line business in the UK. Incumbent Iris is declining to repitch, but will continue to work on the brand’s social, digital and retail activity. The review follows the appointment last year of Tony Holdway as sales and marketing director.

King, the owner of Candy Crush Saga, is reviewing its global creative account, following its 2015 sale to gaming giant Activision. The incumbent, WCRS, is repitching.

The dairy industry is coming together to plot an advertising drive to combat the rise of dairy-free alternative products promoted by wellness bloggers. Agencies have been contacted through the Crown Commercial Service. Dairy UK, the trade body for the British dairy supply chain, and AHDB Dairy, which represents UK dairy farmers, are involved.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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