Review recap: eBay, Brighthouse, HCA

Campaign's weekly round-up of advertising and media account reviews.

eBay: works with DDB Europe
eBay: works with DDB Europe

Online auction house eBay will kick off a review of its European creative account next year after refreshing its global brand strategy. DDB Berlin is the brand’s agency of record in Italy and Germany, with Adam & Eve/DDB providing creative support in the UK. The two are collectively referred to by eBay as DDB Europe. 

Brighthouse, the rent-to-own retail chain, is reviewing its UK media account through AAR. The brand most previously worked with Leeds-based Twentysix. 

HCA, the private hospital company, is on the hunt for a creative shop and an agency to handle its media planning and buying. There is no incumbent as it is the first time HCA will be advertising its brand, rather than individual hospitals. The review is also being run by AAR.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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