Review recap: Honda, Audi, Starbucks

Campaign's round-up of advertising and media accounts that have been put up for review

Honda: incumbent agencies are unaffected by its review
Honda: incumbent agencies are unaffected by its review

Honda Motor Europe has opened talks with creative agencies about its advertising requirements. The through-the-line brief covers 22 markets across Europe and does not affect the accounts currently handled by Wieden & Kennedy London and Mcgarrybowen. 

Audi is on the hunt for a UK digital agency as the company reviews its overall marketing strategy. The review affects Audi’s web agency, Salmon, and its mobile shop, Somo. The winning agency will work alongside Bartle Bogle Hegarty London and PHD. 

Starbucks is reviewing for an agency to handle creative duties across EMEA for the first time. 72andSunny, Starbucks’ global ad agency, is not affected by the review, which is being overseen by Creativebrief.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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