Review recap: Johnson's Baby, Magic, Fiat

Creative accounts for Johnson's Baby, Magic and are being reviewed, plus accounts up for grabs in CRM and media.

Johnson's Baby: plans fully integrated digital, PR and in-store campaign
Johnson's Baby: plans fully integrated digital, PR and in-store campaign

Johnson & Johnson's babycare arm in the UK, Johnson's Baby, is seeking an ad agency to help it differentiate further from own-label rivals. Read more about this story.

Bauer Media is reviewing its creative business for Magic after the radio station lost 9% of its listeners in London in the first three months of the year. Magic does not currently have a retained creative agency but has in recent years partnered Bray Leino, which created a TV ad for the station in November 2014.  Read more about this story.

Fiat, the Italian car manufacturer, is reviewing its media planning and buying arrangements across EMEA and Asia-Pacific. WPP shop Maxus is the incumbent. Read more about this story.

EasyJet, the low-cost airline, is on the hunt for an agency to handle pan-European CRM, putting seven-year incumbent Havas Helia on alert. Read more about this story has begun a search for a new UK ad agency six months after its split with Adam & Eve/DDB. Read more about this story.


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