Review recap: KFC, Peroni

Campaign's weekly round-up of accounts that are up for review across advertising and media.

Colonel Sanders: KFC brand mascot
Colonel Sanders: KFC brand mascot

KFC is looking for a digital and CRM specialist to augment its agency roster after moving its above-the-line from Bartle Bogle Hegarty London to Mother earlier this year. 

A request for information has been sent to agencies in advance of a pitch process overseen by AAR.

The brand is exploring the option of appointing a single agency that could do digital work as well as CRM, or appointing two separate agencies for each discipline.

Peroni Nastro Azzurro is reviewing its creative requirements following a change in ownership from SABMiller to Asahi Group. The incumbent is M&C Saatchi, which has held the account since 2012.

The appointed agency will be asked to reinforce Peroni’s position as a "super-premium" beer. The work will involve integrated activity. 

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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