Review recap: Lego, Electrolux

Campaign's round-up of advertising and media accounts being reviewed.

Electrolux: on the hunt for a creative agency to work across Europe
Electrolux: on the hunt for a creative agency to work across Europe

Lego is reviewing its global media planning and buying requirements, putting Carat on alert in the UK.

Dentsu Aegis' Carat has held the pan-European media business (including the UK) since 2004. Meanwhile, Publicis Groupe's Starcom has handled the US business – Lego's largest market – since 2004. 

Electrolux is reviewing its creative requirements across Europe as it aims to become more consumer-focused.

The household-appliances manufacturer is looking for a European agency with digital and consumer experience capabilities and hopes to make a decision by the end of June. The process is being handled by The Burnett Collective.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).