Review recap: Sky, Haven, Wayfair

Campaign's weekly round-up of advertising and media accounts that are under review by brands.

Sky Sports: ads fronted by David Beckham
Sky Sports: ads fronted by David Beckham

Sky is speaking to creative agencies as it prepares to shake up its sports-subscription service. The broadcaster has approached shops as it considers making changes to its customer packages for Sky Sports. It currently works with Adam & Eve/DDB, Brothers and Sisters, FCB Inferno and WCRS.

Haven, the holiday company, is seeking an ad agency for strategy and creative work ahead of a new campaign. The process is being run by Haystack. Haven most recently worked with travel and leisure marketing agency Souk, which is repitching.

Wayfair, the US online home goods retailer, has contacted UK ad agencies ahead of an international marketing push. Waygency, the brand's in-house agency, handles the brand's advertising in the US as well as US broadcast media buying.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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