Review recap: Sony, Bank of Scotland, Guinness

Sony, Bank of Scotland and JD Williams have launched ad agency reviews, while Guinness and Infiniti are also looking for a new shop.

Guinness: 'the sapeurs' campaign
Guinness: 'the sapeurs' campaign

Sony is on the hunt for an agency to work on global campaigns for its headphones amid competition from rivals Beats By Dre and Bose.

The Bank of Scotland has kicked off a search for an ad agency as it looks to shift its marketing activity from above-the-line to digital. The incumbent is Rainey Kelly Campbell Roalfe/Y&R.

Guinness is looking for a digital agency to take on the brand's website maintenance and handle community management globally. The global website was built by Abbott Mead Vickers BBDO in 2014 through XLab, its production innovation arm, but management is currently overseen by an in-house Guinness team based in Dublin. 

JD Williams is looking for a creative agency through AAR. The online retailer has worked with McCann Manchester since 2012. 

Infiniti, the car marque owned by Renault-Nissan, is reviewing its digital, CRM and social media business across Western Europe. TMW Unlimited has handled the account for eight years and will be repitching for the account.


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