Review recap: Telegraph, Pepsi, Macmillan

Telegraph Media Group has contacted agencies about its digital business.

MacMillan Cancer Support: looking for CRM shop
MacMillan Cancer Support: looking for CRM shop

As Campaign reported last week, the publisher of The Daily Telegraph has sent request for proposals to agencies for its performance marketing work. Read more about this story.

Meanwhile in the US, PepsiCo has kicked off a digital agency review for the Pepsi brand in North America, according to Ad Age. The incumbent is Barbarian Group, the Cheil Worldwide-owned agency.

Macmillan Cancer Support is on the hunt for an agency to handle CRM and digital activity for its World's Biggest Coffee Morning initiative next year. Read more about this story.

Fever-Tree is on the hunt for a creative agency focusing on below-the-line work. An aspect of the work will also involve above-the-line work. The review is being run through Creativebrief. The work was previously handled in-house.

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1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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