Review recap: Triumph, RNLI, Axa

Triumph, the iconic British motorcycle maker, has approached creative agencies ahead of a possible review.

AXA: reviews global media for asset management arm
AXA: reviews global media for asset management arm

Initial meetings with agencies have been held. Triumph intends to shortlist agencies and run a pitch itself, without an intermediary. Triumph uses McCann Birmingham as its lead creative agency.

A spokesman for Triumph denied it was looking for an integrated ad agency but did not respond when asked if it had spoken to creative agencies.

Axa, the financial services company, is on the hunt for an agency to handle global media planning and buying for its asset management arm. Read more on this story. 

The Royal National Lifeboat Institution is on the hunt for a lead creative agency to handle its water safety initiative, after Leo Burnett resigned the account. Read for more on this story.

The Guardian is holding talks with agencies about its digital and direct requirements as the news brand looks to develop its relationship with readers. Read for more on this story


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