Review recap: Vodafone, British Airways, Vita Coco

Two of the UK's biggest advertising accounts are being reviewed: Vodafone and British Airways.

British Airways: uses BBH for advertising and Carat for media
British Airways: uses BBH for advertising and Carat for media

Vodafone has contacted agencies about its £53m UK creative business ahead of a possible review, putting Grey London on alert.

International Airlines Group, owner of British Airways and Iberia, is reviewing its creative and media accounts simultaneously in an efficiency drive. Bartle Bogle Hegarty London won BA’s creative account in the UK in 2014, while Carat has handled media planning and buying for the group on a global basis since 2013.

Vita Coco is reviewing its creative business in the UK. The coconut-water brand has contacted agencies directly.

It appointed Droga5 London to work on its global business in April last year and is looking to work with a separate UK agency.