The Frosties icon Tony the Tiger is to be sidelined over the summer alongside the Kellogg characters Snap, Crackle and Pop while Kellogg embarks on a three-month campaign in conjunction with the Cartoon Network. - Financial Times.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).