Virgin Home Energy Services is reviewing its dormant advertising account, held by Leo Burnett. The agency was appointed two years ago after a pitch against Fallon, when the account was valued at £10 million billings.- Marketing Week.
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Up to three-quarters of customer data on marketing databases will become useless in the UK on 25 May 2018, according to a new study.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).