Sir Martin Sorrell's WPP has become the first western communications group to buy a Chinese PR company. Its Ogilvy PR subsidiary has acquired H-Line in a move which gives it an edge over competitors seeking to enter the country. - General release.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).