Review

Thomson, the tour operator, has appointed Shaun Powell marketing director in a bid to shift its focus from price to branding. Powell joins Thomson from Barclaycard where he was commercial director. Barclaycard plans to split the commercial director’s role, recruit a UK marketing director and reassign responsibility for Europe. General release

Thomson, the tour operator, has appointed Shaun Powell marketing

director in a bid to shift its focus from price to branding. Powell

joins Thomson from Barclaycard where he was commercial director.

Barclaycard plans to split the commercial director’s role, recruit a UK

marketing director and reassign responsibility for Europe. General

release



Coca-Cola is understood to have appointed WWAV Rapp Collins to handle

its direct marketing campaign. The company is reported to have been

compiling data for the campaign during Coke’s sponsorship of the Euro 96

football tournament. Marketing Week



Tesco has joined Sainsbury’s as the second retailer to succumb to

pressure from brand owners and scrap ’copycat’ packaging of own-label

products. The move is part of a bid to reinforce its brand image, and

the supermarket has offered to involve brand manufacturers in the

redesigns of the packaging. Kwik Save has also unveiled its own higher

quality label, which is pitched between its ’no frills’ bargain range

and the more expensive branded products. Financial Times



Saatchi and Saatchi has won the pounds 1 million launch campaign for the

London radio station, Xfm. The campaign aims to raise the profile of the

station among its target youth audience. Saatchis, which already handles

the media planning and buying, beat Ray Leach Orlov and the design

company, V, to the task. General release



Pepsi is to change the taste of its main brand cola in a bid to claw

back sales. The move, which follows a marketing exercise in France, is a

reaction to declining sales. Pepsi’s sales on all brands were down 3 per

cent on last year’s figures during the first quarter of 1997. Marketing

Week



McCann-Erickson has won the creative account for NBC and CNBC, the cable

and satellite channels. The agency is expected to develop an integrated

campaign to build the brand across Europe. Universal McCann has been

awarded the media planning and buying task. General release



The Co-operative Wholesale Society has sacked its general manager of

marketing, David Chambers, for allegedly passing sensitive information

on to the financier, Andrew Regan, who last week made an attempt to take

over the retail company. Marketing



DMB&B has created a ’virtual agency’ to handle the pounds 6 million

integrated campaign for CIC Video. The agency will work on media

planning and buying with its below-the-line agency, IMP, the PR company,

Countrywide Porter Novelli and Optimedia. General release



A survey for Channel 4 has found that 49 per cent of women feel

advertising is demeaning to them. In particular, car and financial

services advertising was not thought to be addressing women properly.

The findings follow a warning from the Advertising Standards Authority

earlier this month that the industry should demonstrate greater

sensitivity when portraying women in advertising. General release



American Express has poached Midland Bank’s general manager, Peter

Godfrey, to run its consumer card business in Europe. Godfrey was

responsible for creating the Mondex electronic cash card for Midland and

is expected to develop a similar system for Amex. He joins Amex in June

as regional president, American Express services Europe, after just over

a year at Midland. General release



Bingo companies are hoping to attract more players to their clubs by

featuring bingo games in TV ads every evening. The legalities of showing

bingo games on TV are being investigated, but it is understood that

operators such as Top Rank are hoping to get involved. The Mail on

Sunday.