REVIEW

Nestle has dropped its Nescafe Gold Blend love saga after only one execution of the latest ’will they, won’t they?’ series being aired. After 11 years and three couples, Nestle has confirmed that it won’t continue with McCann-Erickson’s romantic series. Instead, the new ’open up’ work through Publicis will act as an umbrella campaign to its coffee brands such as Nescafe and Gold Blend. - General release

Nestle has dropped its Nescafe Gold Blend love saga after only one

execution of the latest ’will they, won’t they?’ series being aired.

After 11 years and three couples, Nestle has confirmed that it won’t

continue with McCann-Erickson’s romantic series. Instead, the new ’open

up’ work through Publicis will act as an umbrella campaign to its coffee

brands such as Nescafe and Gold Blend. - General release



BT has jumped on to the World Cup bandwagon with a new TV ad featuring

the veteran ITN newsreader, Sandy Gall (right). The ad, which broke on

Wednesday, the day the tournament opened, features Gall gravely

announcing that the World Cup has been cancelled. - The Sun



The US biotechnology giant, Monsanto, has launched a three-month press

burst through Bartle Bogle Hegarty. The company is warning that food

without genetically modified ingredients will become expensive,

comparable in price to organic food. The company has admitted that it

underestimated suspicion of genetically modified food in the UK. -

General release



Richard Branson is considering a joint venture with the mobile phone

operator, Cellnet, to launch a bargain mobile phone. The link-up would

carry the Virgin brand, which Cellnet accepts is stronger than its own.

Plans for the service include calls costing 2p a minute, fax, e-mail,

Internet access and concessions for other Virgin brands such as free

calls instead of Air Miles when flying with Virgin Atlantic. - The

Mirror



Sir Tim Bell is to become a working peer in the House of Lords at the

rec-ommendation of William Hague. Bell, the chairman of Bell Pottinger

Communication Group, was a key player in the Conservative Party’s

success in general elections from 1979 to 1992 when he worked at Saatchi

& Saatchi. - Sunday Times



W. H. Smith has acquired bookshop.co.uk, the owner of the Internet

Bookshop, Europe’s largest Internet book retailer. W. H. Smith insists

that despite the move into the burgeoning online books market, it

remains committed to its high street retail chain. - Financial Times



BBC Worldwide has restructured its management, promoting Peter Phippen,

managing director of its UK region, to president and chief executive of

BBC Worldwide Americas. Peter Teague, currently acting chief executive,

has been appointed as his successor and will also take the position of

deputy chief executive. - General release



Adidas projected the images of the England players, Paul Ince, David

Beckham and Graeme Le Saux, on to the White Cliffs of Dover to mark the

team’s departure for the World Cup in France. The players wore Adidas

Predator Accelerator boots in a deal brokered by the poster specialist,

Concord. - The Sun



Bates Communications has won the pounds 1.5 million UK account for South

African Airways, beating five agencies including McCann-Erickson and

Stretch the Horizon. The airline, which is owned by the South African

government through its Transnet arm, is expected to launch a campaign

before the autumn. - General release



Saatchi & Saatchi has won a pounds 6 million task from the Irish Food

Board to launch a controversial ad campaign promoting Irish beef in

Europe. Saatchis won the account after a pitch against a number of other

London agencies in May. - Marketing Week



Border Television is seeking an advertising agency for the pounds 1

million launch of its North-west radio station, Century 105, due to go

on air this September. A shortlist of five regional shops has been drawn

up and is understood to include McCann-Erickson Manchester and J. Walter

Thompson Manchester. - Marketing Week.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).