REVIEW

Marks & Spencer has shortlisted BMP DDB, Bartle Bogle Hegarty, Ogilvy & Mather and Rainey Kelly Campbell Roalfe/Y&R for its pounds 15 million advertising account. General release

Marks & Spencer has shortlisted BMP DDB, Bartle Bogle Hegarty,

Ogilvy & Mather and Rainey Kelly Campbell Roalfe/Y&R for its pounds 15

million advertising account. General release





St Luke’s has picked up the pounds 10 million account for OneSweep.com,

a new online discount car-import service. The first ads will break in

four to six weeks. Marketing





BT has cut almost 20 per cent from its annual advertising budget,

slipping from first to fourth place on the ACNielsen MMS listing of the

top 100 UK advertisers. The telecoms giant has been overtaken by

first-placed Procter & Gamble, the Central Office of Information and

Renault. Marketing





Inter Lotto has appointed M&C Saatchi to handle the pounds 10 million

launch of its new lottery game, Daily Number. The game will ask players

to pick three numbers from zero to nine in the hope of winning prizes of

up to pounds 250. Daily Number will launch in the Yorkshire and Granada

TV regions on 27 March. General release





The National Lottery Commission is searching for an agency to assess the

marketing proposals of the groups bidding for the next lottery licence.

The NLC says that it has approached three marketing consultancies.

Marketing Week





WWAV Rapp Collins has beaten Tequila Payne Stracey to win the pounds 6

million advertising account for Age Concern’s commercial division. The

account will focus on Age Concern’s financial services unit, with a

campaign including direct response TV and direct marketing. Marketing

Week





Faulds Advertising’s media director, Sara Maclean, and the group media

director, Robin Jack, have resigned with no jobs to go to. The group

media director, Gillian Cairney, and the senior planner/buyer, Laura

Frier, are also leaving to join Feather Brooksbank. General release





The New York-based trade body, the Promotional Marketing Association,

will launch a UK branch - part of a planned global network for

below-the-line agencies and clients. The PMA’s US members include Yahoo!

and Coca-Cola. Marketing Week





The US-based banana importer, Chiquita Brands International, has ended

its relationship with Doner Cardwell Hawkins and shortlisted three

agencies for its European account, which is thought to be worth between

pounds 3 million and pounds 6 million. Chiquita hopes to make an

announcement in early April. Marketing





Shares in the business information group, Reed Elsevier, fell almost 10

per cent this week amid scepticism about its ambitious online strategy.

The Anglo-Dutch group has announced plans to turn its business, legal

and scientific products into internet portals offering information and

e-commerce services. General release





The UK television and publishing group, United News & Media, has

announced that it will invest pounds 370 million in new internet

ventures over the next two years. The group plans to carve out its web

activities into a single group with a view to a possible public

offering. The Guardian.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).