REVIEW

Procter & Gamble, the UK’s largest advertiser, has dropped its TV spend by 25 per cent for the first half of this year, a move that means pounds 8 million less revenue for ITV. P&G has been planning to take a broader approach to advertising, which could include the internet and more through-the-line activity. Marketing

Procter & Gamble, the UK’s largest advertiser, has dropped its TV

spend by 25 per cent for the first half of this year, a move that means

pounds 8 million less revenue for ITV. P&G has been planning to take a

broader approach to advertising, which could include the internet and

more through-the-line activity. Marketing





The BBC is considering moving the Nine O’Clock News back an hour to the

prime spot vacated by ITV’s News at Ten. Supporters feel this would

boost peaktime viewing although traditionalists fear it may be construed

as a dilution of the BBC’s commitment to current affairs.The Sunday

Telegraph





Tony Illsley is to resign as chief executive of Telewest on completion

of the cable operator’s pounds 9 billion merger with Flextech. Illsley

was to have become managing director of the merged company but these

plans have been scuppered by news that Adam Singer, Flextech’s chief

executive, would head the new group. Financial Times





Scottish Radio Holdings has increased its offer for Border Television,

valuing it at pounds 141 million. Border has said that it is considering

this and a number of undisclosed offers - said to be from the Chrysalis

and Capital groups. General release





United Distillers & Vintners is in the process of consolidating its

entire sales promotion roster into one or two agencies. Incumbents

include the Carlson Group’s Eleven, IMP, Perspectives, Triangle and

Latitude CBH. It is thought that non-roster shops have also been in

talks with UDV. CampaignLive





Levi Strauss & Co has ended its six-month search for a regional

marketing manager for northern Europe by appointing Rachel Johnson,

Heineken’s marketing chief at Whitbread. Johnson’s brief includes

overseeing the establishment of Engineered Jeans as a core product and

improving relations between its marketing and sales departments.

Marketing





Pearson has merged its television production business with the

Luxembourg-based broadcast and radio group CLT-Ufa to form Europe’s

biggest broadcasting business. The new company will have revenues of 3.8

billion Euros, higher than Canal Plus, Kirch-Media or BSkyB, and will

bring the likes of Baywatch, Neighbours and The Bill to European

screens. General release





United News & Media plans to sell its 35 per cent stake in Channel 5 in

a bid to win regulatory approval for its planned merger with Carlton

Communications. The stake, worth at least pounds 350 million, is likely

to be bought by the new union of Pearson TV and CLT-Ufa. The Sunday

Times





Marks & Spencer Financial Services is conducting a review of its direct

marketing agencies and has seen a number of shops in the preliminary

stages. M&S, whose roster agencies include WWAV Rapp Collins, Brann and

Tequila Payne Stracey, plans to divide its business into four core

channels rather than by products. CampaignLive





The Scottish Media Group is planning a change of corporate identity,

including dropping the word ’Scottish’ from its name to reflect its

geographical diversity. A spokesman said the group’s headquarters will

stay in Glasgow. Financial Times.