Review

Cable & Wireless has appointed McCann-Erickson to launch a new e-business brand. McCann won the multi-million pound brief after a four-way pitch against Bates Worldwide, D’Arcy and Saatchi & Saatchi. Marketing

Cable & Wireless has appointed McCann-Erickson to launch a new

e-business brand. McCann won the multi-million pound brief after a

four-way pitch against Bates Worldwide, D’Arcy and Saatchi & Saatchi.

Marketing





Lufthansa, the German airline, is looking for an agency to run an

international advertising campaign. Lufthansa’s advertising is currently

handled by Springer & Jacoby International and Young & Rubicam,

Frankfurt. General release





Emirates Airline has split with Partners BDDH, its lead global agency,

and will instead use an in-house virtual agency network, called Emirates

Select. The new set-up, which will co-ordinate work from agencies around

the globe, is looking for a UK agency to add to its roster. General

release





Havas Advertising has announced that it expects its full-year profits

for 1999 to be dollars 76.4 million, a 35 per cent increase on 1998

figures.



The French group has won business from Orange, Sega Dreamcast and Virgin

Atlantic. General release





Littlewoods Retail has appointed HHCL & Partners to handle a pounds 5

million corporate branding campaign. HHCL will work in co-operation with

Littlewoods’ existing agency, Barrington Johnson Lorains, which handles

home shopping and high street marketing. CampaignLive





The Institute of Practitioners in Advertising and the Incorporated

Society of British Advertisers have reached a settlement with Trinity

Mirror over inflated circulation figures posted by The Birmingham Post

and The Evening Mail. General release





Marks & Spencer has added Ogilvy & Mather to the shortlist of agencies

pitching for its pounds 21 million centralised advertising account. BMP

DDB and Bartle Bogle Hegarty will also pitch, along with up to two

further agencies. Marketing Week





Rupert Murdoch’s NewsCorp has announced plans to consolidate all its

global satellite TV interests into a new dollars 35 billion company.

This could pave the way for one of the biggest public offerings of a

media business. Financial Times





The euro-sceptic pressure groups, Business for Sterling and New Europe,

are set to launch a pounds 10 million campaign against British

participation in the euro. The campaign will dodge the pounds 5 million

campaign spending limit that would come into force once a referendum was

called. Financial Times





The three largest shareholders in Channel 5 have bought out an 18 per

cent stake from Warburg Pincus, the US venture capital bank. The move,

by United News & Media, CLT-UFA and Pearson, puts an enterprise value of

pounds 962 million on the channel. The Independent





Vodafone has signed a pounds 30 million four-year sponsorship deal with

Manchester United, the largest in European football history. General

release





The chancellor, Gordon Brown, is introducing plans to halve the cost of

internet use by the end of 2002, following concerns that high telephone

charges are causing UK companies to lag behind US companies in

e-commerce. General release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).