REVIEW

WCRS is understood to have been included on the shortlist for the pounds 5 million Holsten Pils account after pitching for the business in secret. The agency’s involvement is expected to affect its relationship with the Bass-owned Carling brand. Leagas Delaney and the incumbent, TBWA GGT Simons Palmer ,were also shortlisted. Marketing

WCRS is understood to have been included on the shortlist for the

pounds 5 million Holsten Pils account after pitching for the business in

secret. The agency’s involvement is expected to affect its relationship

with the Bass-owned Carling brand. Leagas Delaney and the incumbent,

TBWA GGT Simons Palmer ,were also shortlisted. Marketing





ITV is continuing its search for a chief executive after its preferred

candidate, the Mars marketer Peter Littlewood, rejected the job. General

release





Capital Radio has ended its two-year relationship with Abbott Mead

Vickers BBDO and hinted that it may use agencies on a project-only basis

in the future. Capital currently spends around pounds 5 million a year

on advertising. Marketing





The Government is expected to publish a white paper insisting that the

ITV network retains distinctive regional news and programming even if

ownership rules are liberalised. Financial Times





Carat is tipped to win BMW’s pounds 13 million UK media-buying business

from the incumbent, Zenith. The pitch is part of a pan-European review.

Marketing





Takeover talks between Telewest and IPC have cooled after the investor

group Cinven attached a pounds 1.6 billion price tag to the publisher.

Financial Times





The Publicis Group has reported a 50 per cent increase in first quarter

revenue to pounds 1.8 billion. The group claims more than 30 per cent of

its billings come from its US operations. General release





The Newspaper Publishers’ Association has expressed concern at the

distribution deal between Tesco and WHS News. The NPA claims that WH

Smith Retail’s concurrent plans to make WHS News its sole supplier means

that 50 per cent of UK magazine distribution could soon be controlled by

the wholesaler. General release





Yahoo! has struck a deal with BBC News Online to carry the corporation’s

news content. Financial Times





Eastern Energy has appointed Roose & Partners to its pounds 1.5 million

project account after a three-way pitch. HHCL & Partners will continue

to handle brand strategy. Marketing Week





British American Tobacco International has hired Portland Outdoor to

handle the pounds 4 million media planning and buying account for its

global duty-free business. General release





The BBC will launch a statutory review of its ad agency roster in June.

A notice has been placed in the Official Journal of the European

Community, valuing the accounts at pounds 5 million. General release





Lexus has appointed BLD Europe to its pounds 25 million European

creative account. Marketing Week





The Independent Television Commission is considering raising limits on

the share of the advertising market held by independent TV companies.

The Guardian





Pearson’s chief executive, Marjorie Scardino, has said that the media

group will increase its internet investment. Pearson is expected to

launch an online education network in the autumn. General release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).