Review

Carat has won the pounds 34 million UK media buying account for Tiny Computers after a three-way pitch against the incumbent, MBS Media, and the Collins Partnership. General release

Carat has won the pounds 34 million UK media buying account for

Tiny Computers after a three-way pitch against the incumbent, MBS Media,

and the Collins Partnership. General release





TBWA Worldwide has landed Seagram’s pounds 30 million Martell Cognac

global advertising account. The agency beat Grey and Ogilvy & Mather in

a roster agency pitch. General release





Euro RSCG Worldwide has won a dollars 30 million brief, beating Leo

Burnett, to create a global ad campaign to promote the alliance between

Air France and Delta Air Lines. General release





The Interpublic Group has announced that the global merger of Lowe &

Partners Worldwide and Ammirati Puris Lintas will cost between dollars

100 million and dollars 115 million upfront but will reduce annual

operating costs by up to dollars 25 million. Most of the savings stem

from job cuts of between 800 and 900 worldwide, mostly outside the US.

General release





Lego has signed McCann-Erickson to handle its global strategy in the

latest stage of a review of its worldwide communications strategy.

Marketing





Grey has become the sole creative agency on Dairy Crest’s pounds 8.5

million account after a four-way pitch for the Clover, Willow and Frijj

brands.



It beat Duckworth Finn Grubb Waters, Bates UK and Banks Hoggins

O’Shea/FCB. General release





The French car giant, PSA, owner of Peugeot and Citroen, is reviewing

its pounds 90 million UK media planning and buying account, handled by

Initiative Media. It is a statutory review. General release





Jungle.com, the online retail store, has appointed Publicis and

Optimedia to handle its first pounds 5 million TV advertising campaign.

General release





Barclays is closing B2, its savings and investments arm, which was

launched last year with a pounds 14 million TV campaign starring the

actor, Richard E Grant. Only 15,000 customers are thought to have signed

up to B2. The Mirror





Rene Carayol, IPC Electric’s managing director, has left only four

months after the venture’s launch. Kevin Kerrigan, the operations

director, will take over. General release





Toshiba has shortlisted six agencies for a pounds 7 million pan-European

rebranding campaign. Brann London, which handles the account in the UK,

FCB Paris, Bates Worldwide, Hakuhodo, which handles Toshiba in Japan,

Rempen & Partners and Scholz & Friends will all pitch. Marketing

Week





Kelvin MacKenzie’s radio station, Talk Sport, has acquired the rights to

broadcast Saturday’s boxing match between Julius Francis and Mike Tyson

in Manchester. The Guardian





Associated Newspapers lost its court challenge to save its Metro

Northwest title in Manchester after the High Court’s decision to give

the Guardian Media Group exclusive rights to the title. Financial

Times





Times Newspapers has promoted Patrick Sherriff to marketing director,

with responsibility for both The Times and The Sunday Times. Marketing

Week.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).