Revolution goes online to serve new-media marketers

Revolution, the sister magazine of Campaign that covers marketing in new media, has launched on the Internet with a site designed to deliver services to marketers.

Revolution, the sister magazine of Campaign that covers marketing

in new media, has launched on the Internet with a site designed to

deliver services to marketers.



The site, www.revolution.haynet.com, includes a searchable database of

new-media suppliers, the Directory; a year-planner diary of forthcoming

events, the One Year Plan; and Recruit, a list of new-media and

marketing jobs.



However, the hub of the site is an online forum called the Wall, where

comment and articles can be posted, debated and discussed.



A fifth area is dedicated to Revolution’s awards, due to take place next

February. It includes details of the categories, criteria and how to

enter, as well as a facility to vote for the Yahoo! Award, which will be

judged by readers of Revolution and Campaign. All other categories will

be judged by a jury chaired by the WPP chief executive, Martin

Sorrell.



Created by Ogilvy & Mather, the Network and the new-media production

company, Hard Reality, the Revolution site uses visual elements on a

’revolutionary’ theme.



Keld van Schreven, the joint managing director of Hard Reality, said:

’The Revolution Website is a rarity, delivering serious and must-have

information in a creative way. We were delighted to use our best talent

partnerships to deliver a site we believe is a benchmark for 1998.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).