Revolution prepares US launch

Internet marketing magazine Revolution, to launch in the US in March, will pull in ads that rival American titles cannot attract, according to ad director Caroline Streeter.

Internet marketing magazine Revolution, to launch in the US in

March, will pull in ads that rival American titles cannot attract,

according to ad director Caroline Streeter.



The magazine is hoping to use its position as a niche publication to

attract companies that do not usually advertise.



’A lot of companies won’t advertise in business magazines because the

readership is too general, and the magazines themselves are so thick

that people don’t read the whole thing,’ said Streeter.



’We will be the only monthly title in our sector and, with lower

pagination, our advertisers will gain more prominence.’ US Revolution

will compete with titles such as Advertising Age and Business 2.0, which

is set to go bi-monthly in May.



Streeter is heading a sales team of five, including Andy Gallacher, who

is running the outfit’s West Coast office with a view to capturing the

lucrative Silicon Valley market. The East Coast sales manager is

Katharine Mato, who is based in New York. Streeter is seeking another

sales executive.



The magazine will be the sister title of the UK edition, which launched

in 1997 as a monthly and went weekly in October last year.



The most recent edition of the UK version carried 14 pages of display

ads, 13 pages of recruitment and three pages of classified.



The US title will be distributed to 75,000 marketers via controlled

circulation initially, with an eventual conversion to paid

subscriptions.



The cover price will be dollars 4, with an annual subscription set at

dollars 24. Revolution predicts a readership breakdown of around 80 per

cent client marketers and 20 per cent ad agency executives and online

service providers.



Www.revolutionmagazine. com went live on Monday.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).