Reza Ghaem-Maghami returns to Proximity

Proximity has brought back former worldwide digital chief Reza Ghaem-Maghami as its first global chief strategy officer.

Reza Ghaem-Maghami returns to Proximity

Ghaem-Maghami, who is based in Paris, will work with Proximity on key global accounts as well as on developing the agency’s strategy in local offices. 

Spending the past four years as president of OgilvyOne and Geometry Global France, Ghaem-Maghami was previously Proximity’s chief digital officer for four years and managing director at Proximity BBDO Paris for five years.

Chris Thomas, chairman of Proximity, told Campaign the job was created for Ghaem-Maghami to ensure consistency across the network’s offices and give "firepower" to strategic thinking for major clients.

Thomas said: "Reza understands the business very well. His role will be to work on key global clients and develop how we work together."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More