RHM calls review of its £10m media business

The food group RHM has kicked off a review of its £10 million UK media account, held by Vizeum for the past ten years.

OMD UK, Universal McCann and a representative of the Starcom Group, have all been invited to pitch against the incumbent for the £10 million centralised account.

RHM, which stands for Rank Hovis McDougall, produces household brands including Hovis, Mother's Pride, Sharwoods, Bisto, Mr Kipling and Saxa.

Briefs will be sent out later this month with pitches planned for early next year. The media auditor Billetts is involved in the review.

The review is believed to be part of a process of due diligence instigated by the procurement department. The process will not have come as a surprise to Vizeum, formerly BBJ, although it has enjoyed a solid relationship with the food company.

The pitch follows a series of management changes within the marketing function at the food giant, however.

Earlier this year, Ginny Knox, the group marketing director of RHM and the managing director of RHM's bread and grocery division, Centura, appointed the Sharwoods head of marketing, Sue Knight, as the brands director.

There have also been changes at RHM Bread Bakeries - the marketing team was centralised following the promotion of the brands director, Paul Moss, to divisional marketing director in the summer.

The creative account is not thought to be affected by the coming media review. BMP DDB handles advertising for the flagship Hovis brand, while Sharwoods is held by TBWA\London.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).