Rhona Cairns set to depart HHCL United for role at BMB

Rhona Cairns, the HHCL United head of account management, is on the point of joining Beattie McGuinness Bungay to run a number of the agency's recent account wins.

Cairns, who is also a group account director on BSkyB, is important to HHCL's hold on the £60 million business.

The agency made Cairns a counter-offer on Tuesday, after she had signed a contract with BMB and tendered her resignation.

Although Sky has not signalled any intention of reviewing its creative account, both BMB and Clemmow Hornby Inge are positioning themselves to challenge the business should it decide to move. In September, Nick Howarth, the HHCL chief executive and lead account manager on the Sky account, was poached by CHI, where he has taken up the position of group chief executive.

Cairns has been at HHCL since 2000. She joins BMB a month after it poached the £4.5 million Sky One account from Wieden & Kennedy in a shift of creative duties.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).