RHS calls pitch for repostioning brief

The Royal Horticultural Society, the gardening charity, is looking for an agency to help with its brand positioning.

RHS…wants to increase visitor numbers to its gardens
RHS…wants to increase visitor numbers to its gardens

It has contacted agencies directly inviting them to pitch for the business and is planning a pitch to take place in December.

In addition to the positioning work, the RHS wants to run campaigns to increase visitor numbers to its gardens, such as those at Hyde Hall in Essex, Rosemoor in Devon and Wisley in Surrey and to its shows, including the Chelsea Flower Show.

Agencies are expected to work on ways of helping the RHS to seem more engaging, relevant and inclusive.

Last year, the RHS launched a campaign encouraging the public to grow their own produce as a way to save money.

The campaign, which was sponsored by NS&I, included a series of events run by the RHS throughout the year.

The RHS was founded by Sir Joseph Banks and John Wedgwood more than 200 years ago in 1804.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).