Ribena "discoveries" by M&C Saatchi

Ribena is releasing its first non-animated TV ad since 2007. M&C Saatchi created the spot, which features a boy and his sister talking about the lies their parents tell them for their own good – such as that carrots help them see in the dark. The ad concludes with a voiceover telling mums that they won’t have to bend the truth to get their children to drink Ribena Plus, which contains vitamins and calcium. It was written by Mark Goodwin, art directed by Gary Monaghan and directed through Outsider.