Ribena 'Mud on the tracks' by M&C Saatchi

M&C Saatchi is launching its first work for GlaxoSmithKlein's Ribena brand since winning the account from Grey London in January. The 40-second spot takes a cruel, but funny, look at the escapade of an unlucky blackcurrant that has fallen from the safety of a tree. We see the currant making its perilous journey towards the Ribena factory where it narrowly misses falling down a drain and is swept away towards the factory gates to meet its fate.