Ribena 'Ribena bursting with berryness' by M&C Saatchi

New television ad from Ribena that aims to re-establish a connection with mothers.

The ad features a crop of cheery blackcurrants bouncing across a field and into a wagon, eagerly awaiting to be squeezed into juice.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE