Rice Krispies Squares 'it's all lies, they're not even square' by Leo Burnett

Kellogg is launching a campaign for Rice Krispies Squares targeted at young adults.

In each execution, the brand looks to promote itself through a monstrous lie, but then immediately confesses that it is, indeed, all lies.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE