Rice Krispies 'the little fish who loved the stars' by Leo Burnett London

Kellogg has launched its first ad campaign for Rice Krispies Multi-Grain Shapes.

A fish dreams of an adventure and sets off on a voyage in a rocket made of multi-grain shapes. As it navigates its way through Rice Krispies stars, it realises it was born to be a fish and returns home before jumping into a bowl full of Rice Krispies cereal with milk. The narration is voiced by Vic Reeves.

The spot, by Leo Burnett, finishes with the strapline: "There’s a story behind every shape."

The ad was shot in-house at the studio of the production company th1ng. It was written by Sarah Clift, art directed by Don Bowen, and directed by Tom, Dick and Harry.