Richard Desmond ups Daily Star Sunday cover price again

Richard Desmond is raising the cover price of the Daily Star Sunday for the second time in four months, from 80p to 90p, making it 40p more expensive than the Sun on Sunday.

Richard Desmond: raises the cover price of the Daily Star Sunday to 90p
Richard Desmond: raises the cover price of the Daily Star Sunday to 90p

The price increase will take effect this Sunday, 7 October. It follows the title's cover price increase in July, from 50p to 80p.

News International has said the Sun on Sunday will continue to be priced at 50p until the end of the year.

The Sunday Mirror, meanwhile, is priced at £1.

Desmond's move comes as he battles to safeguard Daily Star Sunday readers against Rupert Murdoch's marketing-leading Sun on Sunday.

The Daily Star Sunday reported an average audited circulation figure of 439.621 in August, compared to 744,981 a year ago.

The Sun on Sunday reported an average circulation of 2,133,616 in August, while the Sunday Mirror reported a circulation of 1,101,206.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).