Richard Hammond stars in Morrisons Christmas ad

LONDON - Top Gear presenter Richard Hammond saddles up some huskies, with a shopping trolley, in Morrison's Christmas ad.

As he traverses the wintry tundra, he explains exactly what he wants from his perfect Christmas, from Scotch Salmon and Santa and Elves to stuffed roast turkey and snowmen and reindeer.

Halfway through, he realises that he can get all of this at Morrisons and whips the huskies around.

When in the shop he bumps into other celebs such as Nick Hancock and Denis Van Outen.

Credits

Project name: Morrisons Christmas
Client: Michael Bates, Marketing Director & Richard Burgess, Head of Advertising
Brief: Celebrate the range of Christmas food that Morrisons makes and prepares in store.
Creative agency: DLKW
Copywriter: Richard J Warren
Art director: Paul Hancock
Planner: Sandya Piyasena
Media agency: MEC
Media planner: Anna Hancock
Production company: Outsider
Director: Jorn Threlfall
Editor: Adam Rudd
Post-production: Framestore
Audio post-production:Grand Central
Exposure: National TV

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).