Richard and Judy Book Club heads to smartphones

Richard and Judy's Book Club is getting the augmented reality treatment with a new app by Aurasma that will provide readers with exclusive content.

Richard and Judy: Book Club app offers smartphone users access to review videos
Richard and Judy: Book Club app offers smartphone users access to review videos

For the first time, the Book Club, which is a collection of titles backed and promoted by married presenting duo Richard Madeley and Judy Finnigan and exclusive to WHSmith, will bring the covers of the 10 titles in this autumn's line-up to life through augmented reality technology.

This means that when users, who have downloaded the Autumn Book Club app, created by Aurasma, scan the book cover using their smartphone devices, they will be able to access a video of Richard and Judy reviewing each of the titles.

The Book Club is now in its third year. It will be hosting a podcast for each book which will be accessible from a QR code on the back of each book.

It is also possible to read the first chapter of each book for free on the WHSmith website.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).