Ricky Gervais backs Burma human rights ad by Ogilvy

LONDON - Ricky Gervais has provided the voiceover for a new ad promoting human rights in Burma, by Ogilvy.

The agency gave its time and labour for free to produce the animated spot for the Burma Campaign UK.

Ogilvy also produced a poster of a cyclone victim bearing the campaign slogan “The real disaster in Burma is the government

Johnny Chatterton, campaigns officer for Burma Campaign UK. “We are launching this campaign because the world must realise that the real disaster in Burma is the regime.

"The last nine months have shown the world that the regime will stop at nothing to stay in power.”

Credits

Project
The Real Disaster
Client
Johnny Chatterton and Anna Roberts, Burma Campaign UK
Brand/project
Burma Campaign UK
Brief
Drive people to the Burma Campaign UK website where they can donate cash and help support the organisation's campaign for human rights and democracy in Burma
Creative agency
Ogilvy
Writer
N/S
Art director
Vijay Sawant
Planner/planning agency
Mindshare
Titan Outdoor
Neo
Ogilvy Advertising
Director
N/S
Editor
N/S