'Ride me all Day for £3' naked women ads pulled by bus company

A bus company in Cardiff has been forced to pull down ads of naked men and women holding a sign saying "ride me all day for £3" on its buses.

'Ride me all Day for £3' naked women ads pulled by bus company

The ads from New Adventure Travel sparked outrage and many took to social media to complain about them.

New Adventure Travel said the ads were designed to "make catching the bus attractive to the younger generation".

A statement on its website explained: "The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly.

"There has certainly been no intention to objectify either men or women.

"Given the volume of negativity received we have decided to remove the pictures from the back of the buses within the next 24 hours."

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