Right-wing news site Breitbart 'declares war' on Kellogg's following advertising cull

Right-wing American news outlet Breitbart is urging its readers to boycott Kellogg's following the cereal company's decision to cease all advertising on the site.

Right-wing news site Breitbart 'declares war' on Kellogg's following advertising cull

Kellogg's made the call on Tuesday (29 November) because it felt the Breitbart site didn't align with its "values".

Speaking to Bloomberg, Kris Charles, a spokeswoman for Kellogg's, said: "We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company. We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site."

Breitbart reacted with anger, and has launched a petition against the company's so-called bigotry. At the time of publishing, over 100,000 people had joined the #DumpKelloggs campaign.

"Boycotting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg's products to your family, you are serving up bigotry at your breakfast table," Breitbart said in a statement on its site.

Kellogg's cereal brands include Corn Flakes, Special K and Coco Pops. It also has a range of snack products including Pop Tarts and Rice Krispies Squares.

Kellogg's is not the first company to pull advertising from the Breitbart site. Others have included US insurance firm Allstate and IT services provider Earthlink.

The move comes as the #StopFundingHate campaign, which urges companies not to advertise in publications that it says spread hate, gathers pace globally.

Last month in the UK, Lego agreed to end its promotional tie-up with the Daily Mail. Lego took the decision following an open letter from a father that accused the company of betraying its own brand values with the partnership.

This article was first published on www.prweek.com

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More