Rihanna-backed drink launches ad contest

Vita Coco, the coconut-water drink owned by All Market Inc, is on the hunt for a creative agency.

Rihanna-backed drink launches ad contest

The brand has asked Creativebrief to advise on the review and is looking for a shop to create advertising campaigns across the UK and Europe.

There is no incumbent on the account. Vita Coco handles social media activity in-house and uses Taste for PR.

In 2014, Vita Coco hired Saatchi & Saatchi New York to oversee its advertising in the US. It was the first time that the company had hired a major shop.

Vita Coco’s previous advertising campaign, called "viva Vita", featured the singer Rihanna, who is also an in­vestor in the brand along with Madonna.

Vita Coco did not respond to requests for comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign
Shares0
Share

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published

More