The brand has asked Creativebrief to advise on the review and is looking for a shop to create advertising campaigns across the UK and Europe.
There is no incumbent on the account. Vita Coco handles social media activity in-house and uses Taste for PR.
In 2014, Vita Coco hired Saatchi & Saatchi New York to oversee its advertising in the US. It was the first time that the company had hired a major shop.
Vita Coco’s previous advertising campaign, called "viva Vita", featured the singer Rihanna, who is also an investor in the brand along with Madonna.
Vita Coco did not respond to requests for comment.