Ritz returns to UK TV screens after 30-year hiatus

Ritz Crackers is returning to the UK's TV screens for the first time in 30 years with a £3m marketing campaign promoting its new Ritz Breaks product.

The TV return, news of which broke in March, breaks on Monday 14 July, with the ad running for six weeks. It will be supported by out-of-home, sampling, in-store, PR and social media activity.

Ritz Breaks are an on-the-go snack aimed at millennials who "live life to the full", parent company Mondelez said. They are available in two flavours – Original Ritz and Rosemary & Olive Oil – and come in packs of five biscuits made of three full-size crackers that can be snapped off.

Kate Wall, Mondelez’s senior brand manager for Ritz, said: "The Ritz Breaks campaign is a big step in Mondelez’s drive to shake up the savoury snacking category. It will introduce Ritz to a new generation who are creating new snacking occasions and seeking snacking experiences that fit into their busy lives.

"This is just the start for the brand. We’ve got more exciting innovations planned over the next 12 months to make Ritz relevant to a younger audience."

The new work follows Mondelez's unlikely product combination of Cadbury Dairy Milk and Ritz, which was set to "revolutionise" the snacking occasion, supported by a £7.5m ad campaign.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).