Rivals slam C4's sales plans

LONDON - Commercial broadcasters have hit out at Channel 4 for pitching for contracts to sell space for other TV companies.

Channel 4...pitched to sell Discovery Channel's ad space
Channel 4...pitched to sell Discovery Channel's ad space

Channel 4 has pitched for the contract to sell Discovery Channel's ad space, following Discovery's disagreement with Sky Media, which currently sells its airtime.

Sky and Discovery are embroiled in High Court action but the contract is due to move at the end of this year.

Channel 4's attempts to increase its clout in the market have angered rivals because it is at the centre of government consultations that could result in greater levels of subsidy for Channel 4 via a partnership with BBC Worldwide.

Channel 4's rivals are also worried that Ofcom and the Government appear to have cleared obstacles to a merger with Five or a BBC Worldwide tie-up that could eventually result in a merger between Channel 4's sales operation and ids, the sales house that sells space across the UKTV and Virgin Media TV channels.

One senior TV sales executive said: "At a stroke, the Government has reset competition terms because poor old Channel 4 is in trouble."

Another said: "Channel 4 is using its status as a public-service broadcaster to secure control of private, commercial contracts."

Channel 4 declined to comment.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).