River Island to live stream Rihanna gig

River Island is to stream a Rihanna gig live on its Facebook page on Monday (19 November), as well as selling exclusive Rihanna T-shirts.

Rihanna: River Island to stream gig live on its Facebook page
Rihanna: River Island to stream gig live on its Facebook page

The clothing brand and the singer started collabarating earlier this year, and are also planning a spring 2013 fashion collection called Rihanna for River Island.

The gig is at a secret location and forms part of Rihanna's '777' tour, in which she will play in seven cities in seven countries, over seven days.

River Island has launched a series of online competitions giving customers a chance to win 250 tickets to the gig via its Twitter feed and Style Insider blog.

It is also distributing 1.5 million promotional cards for a download of a bonus track of Rihanna's number-one single, 'Diamonds'.

Josie Roscop, marketing director at River Island, said the brand was "giving exclusive access and content by bringing fashion and music together in a way we think our customers will love".

The brand's Facebook page has 1.3 million fans.

Follow @DanFareyJones

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).