River wins brief to publish Co-op event magazine

River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co-operative Village, an event launched by the Co-op in a move to extend its brand.

The Co-op: a Co-operative Village event in 2011
The Co-op: a Co-operative Village event in 2011

River is thought to have won the business against a number of undisclosed agencies.

The Co-operative Village is a series of summer events catering for families.

Calling at five separate events throughout the summer, The Co-operative Village will bring together the Co-operative Group's family of businesses, including food, farms, electrical, pharmacy, banking, legal services and funeral care, to provide entertainment for the family.

The Village Magazine will be handed out to visitors at a number of Co-operative Village venues, including Manchester and Bristol.

Dr Nicola Murphy, chief executive officer of River, said: "At River, we have a deep understanding of the Co-operative business and business structure and know how to communicate with their various customer groups. The Village is set to be a fun and inspiring event and we're delighted to be supporting it in the publication of their magazine"

Selina Murray, a spokesperson for the Co-operative, said "River was a natural choice when looking for a publisher for The Village Magazine and we're delighted to be working with them. They really understand what the Co-operative is about and will do a great job at translating this for new and existing customers"

Among other Co-operative titles, River already publishes the Co-operative Membership magazine, Sailaway and The Southern Co-operative Annual Review.

River also publishes the Co-operative Food magazine, which was launched in February.

Follow Nick Batten on Twitter @NickBatten2

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published