RKCR retains theme of comparison with BA for Virgin Atlantic

Virgin Atlantic is continuing its pokes at British Airways in a national press and poster campaign through Rainey Kelly Campbell Roalfe/Y&R for its Upper Class service.

The campaign is designed to encourage business flyers to question if they have chosen the right airline and will target high net worth individuals who are frequent travellers on business class flights.

All five executions aim to woo business travellers by highlighting Virgin Atlantic's product superiority over competition from British Airways.

Using the device of two columns - red for Virgin Atlantic and blue for BA - each column lists the airlines' business class product benefits.

Media planning and buying is through Manning Gottlieb OMD. The ads will run in national titles including the The Times, Financial Times and The Business, and also in business press titles.

The campaign was written by Derek Payne and art directed by Graeme Norways.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).